S -C-A-M-P-E-R 
A Technique for Producing Ideas

S   Substitute? (who else, what else, other ingredient, materials, 						     places)

C   Combine?     (how about a blend? combine units? combine 						     purpose? combine appeals?)

A  Adapt?  	   (what else is like this? what other idea does this suggest?)

M Modify  	 (new twist? change meaning, color, motion, sound, odor, 					form shape? what to add? more time? greater frequency? 					higher, longer, thicker?)
      Minify 	(subtract, divide, eliminate, shorten, simplify, etc.)

      Magnify 	(enlarge, multiply, add, increase, exaggerate, etc.)

P  Put to 	new ways to use as is? other uses if
other uses? 	modified? other places to use?							

E  Eliminate? (what to subtract? smaller? condensed? 							miniature? lower? shorter? lighter? omit? 							streamline? understate?)

R  Rearrange? (interchange components? 			               	Reverse?  other patterns? other layout? other 								  sequence? transpose cause and effect? 							transpose positive and negative? how about 							opposites? turn it backward? turn it 								upside down? reverse roles?)